EdTech Startup EdSarrthi Helps Repeaters To Bridge Knowledge To Crack Competitive Examinations – Outlook India

Delhi- NCR-based Startup EdSarrthi’s USP is cohort-based learning by dividing students according to their learning level, which helps them carve out personalized learning pathways.

Around 50% of the aspirants appearing for competitive examinations like IIT/J…….

Delhi- NCR-based Startup EdSarrthi’s USP is cohort-based learning by dividing students according to their learning level, which helps them carve out personalized learning pathways.

Around 50% of the aspirants appearing for competitive examinations like IIT/JEE, NEET, UPSC Civil Services etc., are repeaters. The problems faced by the Repeaters in any competitive analysis are different than that of the freshers, as their knowledge level after one year of preparation is not the same as that of freshers. Thus they require a different approach in contrast to freshers.

EdSarrthi started amidst the lockdown, focusing on the learning needs of repeaters in the competitive examination of India. It serves the unique needs of the repeaters through Flipped Learning, a concept popular in the USA where content is designed by considering that students have once gone through the topic. Thus lessons focus equally on learning and application of concepts.

Another unique proposition of the startup is their Cohort based learning and Mentorship. Here, the students are divided into separate groups based on their learning levels and guided accordingly; thus, it helps them chalk out personalized learning pathways.

The founder Varun Jain, an IIT Roorkee graduate himself, was the repeater in IIT JEE. He also has appeared twice for UPSC IAS Interview, thus well understanding the problems faced by repeaters. He left his family-run business to create solutions for the problems which he faced.

He soon was joined by another founding member Saurabh Singh who earlier had worked with EdTech Startup Coursavy, which Unacademy acquired during the lockdown.

EdSarrthi started their journey with UPSC IAS Examination in September 2020 with their free and paid initiative. In one year, they have 41000 subscribers, 2.6 million views on their Youtube Channel. The courses run on their website and app have also seen the registration of 10000 students.

Another strong indicator of the startup is its ‘Retention rate’. In the last year, they have seen more than 6000 paid transactions, and 35% of the users have done more than one transaction.

The founder Varun Jain says, “the startup has generated a revenue of 2.93 Cr in the first year of its operation through organic growth only. Now, we are targeting 3x growth in the coming times.”

Varun Jain said, “with Unacademy and Byjus taking up the horizontal space in Edtech Industry, the next phase of growth in Edtech will come in Vertical direction, where specialized products will be created. …….

Source: https://www.outlookindia.com/website/story/outlook-spotlight-edtech-startup-edsarrthi-helps-repeaters-to-bridge-knowledge-to-crack-competitive-examinations/401152

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