Practically’s Marketing Vice President shares important marketing lessons EdTech learnt during the Covid era – Business Insider India

The COVID-19 virus caused a nationwide closure of academic institutes which led to concerns about its consequences for students, parents, and educators as they had to adapt to digital learning overnight.
However, EdTech has been a game-changer in the academic space.
Mahadev Srivatsa, VP – Mark…….

  • The COVID-19 virus caused a nationwide closure of academic institutes which led to concerns about its consequences for students, parents, and educators as they had to adapt to digital learning overnight.
  • However, EdTech has been a game-changer in the academic space.
  • Mahadev Srivatsa, VP – Marketing and Brand Strategy, Practically looks back at the past year and a half of the pandemic and shares a few marketing lessons he learnt from his COVID experience.

EdTech has been a game-changer in the academic space. The concept of online learning though new for Indians picked up pace rapidly during the pandemic owing to its features of accessibility and affordability. With the endemic now in sight, the blended learning scenario is very much looking like the norm, thereby establishing ed-tech as an essential part of our lives going forward. The COVID-19 virus caused a nationwide closure of academic institutes which led to concerns about its consequences for students, parents, and educators as they had to adapt to digital learning overnight. The onset of the pandemic was a watershed moment for the EdTech industry.When the pandemic struck, people were forced to work remotely. Several players mushroomed and almost overnight offered everything from e-learning tools to financing to high school management and many more niche solutions. According to the RBSA report, India received $2Bn investments in EdTech in 2020 alone, the highest in the last five years. With more emphasis on technology, corporates are inking partnerships with Edtech players for skilling and upskilling their employees to match global standards. They also sense the necessity of developing holistic learning to further attract investments and propel growth. This has now kick-started early consolidation in this sector, which will soon become a trendsetter.

Today, an EdTech company has to establish and drive itself as a ‘Brand’. It has to be capable of generating awareness and offering credibility in its services and offerings. An e-lesson in branding is to live to tell the tale amid cutthroat competition.This has become essential to drive consideration amongst the TG in a super cluttered market.

Precisely the reason why the marketing teams have had to work harder than ever to carve a niche for their own brands. Some adopted a wait and watch approach while many went digital in the last year..But a few were able to hold their fort with innovative features and a 360 degree integrated approach, …….

Source: https://www.businessinsider.in/advertising/brands/article/practicallys-marketing-vice-president-shares-important-marketing-lessons-edtech-learnt-during-the-covid-era/articleshow/88053759.cms

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